“… I carried to my lips a spoonful of the tea in which I had let soften a bit of madeleine. But at the very instant when the mouthful of tea mixed with cake crumbs touched my palate, I quivered, attentive to the extraordinary thing that was happening inside me.” Bu pasaj, Proust’un 20. yüzyıl … Etkili Bir Pazarlama Stratejisi: Duyusal Pazarlama “Koku” okumayı sürdür